Education Services
Expectations for Engagement
Today education systems are challenged like never before, and the expectations for how schools and universities engage and respond have never been higher. In addition to the typical hurdles of budgeting, legal compliance, enrollment management and human resources, leaders must also adeptly navigate politically and racially charged conflicts, unprecedented violence, unfathomable tragedies, Title IX issues, misbehavior by students and adults, and labor issues. Fostering a thriving school community in this environment is a difficult and demanding task.
How we can help
The leaders of our education practice offer insider knowledge of K-12 and higher education systems coupled with extensive communications experience in the education space: Victor Capellan is a former principal, superintendent and Rhode Island state education official; Kerci Marcello Stroud is a former CMCO for a leading college and former communications head for a national education nonprofit; and Jim O’Brien is a former teacher, dean of student affairs superintendent of a leading vocational high school.
Our education services include:
Strategic Communications
- School Positioning & Messaging
- Branding
- Media Strategy &/or Media Relations
- Social Media
- Website Creation & Content Strategy
- School Community Communications
- Community Relations
- Marketing Campaigns & Materials
- Enrollment Campaigns
- Announcement Planning
- Public Speaking Training
Crisis Communications
- On-demand crisis support
- Crisis plan creation & evaluation
- Crisis plan training & drills
- Spokesperson coaching
- Proactive issues management
- Post-incident review & action report
