Five Questions with TPG’s VP Deb Weinreich

Deb is a highly accomplished Senior Communications Executive offering extensive experience in public relations, media relations, brand marketing, journalism, sponsorship sales, digital media, social media and event management. A former journalist, Deb is highly successful in creating relationships. Affectionally dubbed the “mayor” of our team, because she knows everyone, here’s a glimpse into our favorite DW!  

1.    Many know you for your role as a long-time print journalist covering sports in Rhode Island. What path led you to working at The Perry Group? And how has your experience in the media informed the work you do? 

 

TPG President Gregg Perry and I met when we were both journalism majors at the University of Rhode Island. We have had similar career paths, both starting out as journalists and then transitioning to public relations. We have always stayed in touch; I have the utmost respect for the work that Gregg has done and have relied on his insight and guidance on several occasions throughout the years. While many businesses were floundering during the pandemic, The Perry Group was flourishing. I jumped at the chance to be a part of Gregg’s team!  

2. And how has your experience in the media informed the work you do?  

My extensive experience as a reporter taught me so many things, above all how to identify and tell a story. 

3.    What inspires you about the work you are doing? 

So many things, but most of all, I am energized by the work I am able to do with the Papitto Opportunity Connection. I especially love working on POC’s Transform Rhode Island Scholarship and am inspired by the TRIS Scholars and all the high school students I’ve encountered who have such passion to create real change in our communities that need it the most.  

4.    On a personal note, what’s your favorite thing to do in Rhode Island?  

Anyone who knows me doesn’t even have to think about what my answer will be. THE BEACH. I am fortunate to live in South County in the summer and try to spend as much free time as possible at the beach. Warm summer nights witnessing Narragansett sunsets are the best! 

5.    We are celebrating Women’s History this year at TPG, as many of your colleagues are women. What are your thoughts on women’s leadership at TPG and what advice would you give to young women entering the field of Public Relations/Communications?  

We have an extremely strong group of women who are all experienced professionals. Each has a different strength and together, we have built a successful team. There are no egos. Everyone loves to work and support each other and help anywhere they can. Our bond is really amazing. 

My advice would be to young women in any field: be patient. I can’t stress that enough. You’re not going to start at the top. Get your hands dirty. Work hard. 24/7. Network. Everything you do will open the next door and will lead to the next step of your career.  Be patient…you’ll get to the top of the ladder. I’m living proof. 

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