Crisis Ready
When a crisis strikes, will your team know what to do?
Do you have a clear plan for protecting your mission, your community, and your reputation? Are you confident you can respond swiftly and effectively when it matters most?
A poorly managed crisis can have lasting effects on your organization’s operations, relationships, and reputation. This comprehensive program ensures you have both a tailored crisis communications strategy and a team ready to activate it at a moment’s notice.
The result? You’ll be fully prepared to navigate crisis situations with confidence, clarity, and coordinated action that protects what you’ve built.
Don’t wait for a crisis to reveal the gaps in your preparedness.
Format
Phase 1: Multi-Week Process
Phase 2: 2 Sessions
also Available
On-Demand Crisis Support
The Program
The Preparation Process
We combine strategic planning with hands-on training to ensure your organization is crisis-ready.
- Phase 1
Crisis Communications Plan Development
Objective
Create a comprehensive crisis communications framework tailored to potential internal and external events that could have an impact your reputation, relationships, and operations.
Your customized plan will include:
- Objectives: Clear goals and desired outcomes for crisis response
- Communications Protocols: Decision-making authority, approval processes, and response team structure
- Crisis Communications Management Process: The core of your plan - a step-by-step guide for responding to a crisis
- Comprehensive Appendices: Ready-to-use tools and resources including:
- Phase 2
Crisis Communications Plan Training
Objective
Ensure your team can operationalize your plan swiftly and effectively when crisis strikes.
- Onboarding Meeting: We'll present the plan to your crisis team, walk through its components, and address questions to ensure everyone understands their role and responsibilities.
- Tabletop Exercise: We'll lead a scenario-based simulation where your crisis team responds to a realistic crisis in real-time. Participants will practice collaboration, decision-making, and problem-solving while identifying potential obstacles and refining the plan based on what they learn.
Who It's For
Organization with a Reputation Worth Protecting
- Nonprofits & Mission-Driven Organizations: Organizations whose donor relationships and public trust depend on transparent, timely communication
- Healthcare Organizations: Hospitals, health systems and practices navigating regulatory scrutiny, patient safety events or public health emergencies
- School Districts & Higher Education Institutions: Boards, superintendents and presidents who need to respond quickly to safety incidents, policy controversies or personnel issues
- Corporate Leadership Teams: C-suite executives and communications officers responsible for protecting brand equity during product, operational or reputational crises
- Government & Public Agencies: Municipal and state entities that face community scrutiny and media pressure during service failures or public safety events
What You'll Have
Your Crisis-Ready Organization
At the conclusion of this program, you’ll have everything needed to quickly and clearly respond with confidence:
Crisis Playbook
Comprehensive guide with defined protocols, procedures, and resources
Trained Team
Staff who understand their roles and have practiced executing the playbook
Tested Approach
A framework refined through realistic simulation
Peace of Mind
Confidence that you can protect your organization when it matters most
