Communication Assessment
Are you reaching the right people with the right content?
Are your tools and processes working smoothly or creating chaos? Do you know what’s really working and what’s not? This comprehensive evaluation will pinpoint exactly where your communications strategy is succeeding, where it’s falling short, and what specific changes will drive real impact.
The result? You’ll have a clear roadmap to strengthen your positioning, increase awareness, and deepen engagement with your most important audiences.
Stop guessing about what works and start communicating with strategic precision.
Duration
1-3 Months
Deliverable
Immediately Actionable Recommendations
The Program
The Assessment Process
We conduct a 360-degree evaluation of your communications ecosystem, combining strategic analysis with real audience feedback to deliver actionable insights you can implement immediately.
- Step 1
Discover
Objective
Immerse ourselves in your organization to understand its unique context and goals.
We'll Help your:
- History, mission, and strategic vision
- Offerings, outcomes, and impact
- Key audiences—particularly priority groups—including their motivations, engagement behaviors, and barriers to deeper involvement
- Current brand positioning
- Step 2
Assess
Objective
Evaluate your existing communications approaches, materials, and processes.
We'll analyze your communications ecosystem across all channels:
- Content: Website, emails, social media, printed materials, and digital assets
- Message: Clarity, consistency, and strength of your organizational story
- Process: Content creation workflows, resource allocation, and team capabilities
- Performance Metrics: Available data on engagement, reach, and effectiveness
- Step 3
Gather Input
Objective
Capture perspectives from both your team and key audiences about communications effectiveness.
Through focus groups and interviews, we'll explore:
- Internal Perspectives: Staff workflows, pain points, and resource needs
- Audience Insights: How stakeholders perceive and interact with your communications
- Mission Clarity: Whether your focus resonates and aligns with audience perceptions
- Opportunity Identification: Gaps and untapped potential for stronger storytelling and engagement
Who It's For
Organizations at an Inflection Point
- New Leadership Teams: CEOs, superintendents, and executive directors who’ve recently joined and want an honest baseline before strategic changes
- Organizations Navigating Change: Mergers, rebrands, major policy shifts or community challenges that require a communications reset
- Boards & Governing Bodies: Leadership that wants an independent, expert view of whether communications are serving the organization’s strategic goals
- Communications Teams Seeking Investment: In-house comms staff who need an external assessment to build the case for increased resources or staffing
- Organizations After a Crisis: Leadership that wants to understand what communication gaps contributed to a crisis and how to close them
Your Strategic Roadmap
You'll receive a comprehensive report that includes:
- Current State Analysis: Clear summary of communications strengths, challenges, and gaps
- Audience Insights: Deep understanding of what resonates with your priority audiences
- Strategic Recommendations: Specific, actionable steps to enhance your communications impact, aligned with your resources and capacity
Every recommendation is designed to help you strengthen your positioning, increase awareness, deepen engagement, and create sustainable systems for ongoing success.
