Public Relations

Public Relations is all about getting your message heard. A bylined article, a feature story, social media posts — all are opportunities to get your message in front of your target audience.

The Perry Group looks beyond the question of whether a particular event is newsworthy. We study how the message fits into the overall communications strategy and give thought to business objectives, legal considerations, and public opinion.

In some cases, The Perry Group serves as the primary spokesperson for clients. In other cases, we work behind the scenes to provide strategy and support. We have successfully placed stories at the national, regional and local level, and are as comfortable speaking with The Wall Street Journal and the New York Times as we are with community newspapers and local radio and television stations.

Messaging and Positioning

Communicating with your target audience, both internal and external, demands thoughtful deliberation. Our team knows how best to communicate with your employees, customers, policymakers and the media. We work with you to build a strategic communications plan to drive your message to the media and targeted customers and prospects.

News Releases

Long a mainstay of any public relations strategy, news releases are used for more than just news publications today. We work with you to craft a clear and compelling value proposition that can be shared with news outlets, optimized for SEO and shared online and used for other internal and external audiences.

Media Training

Our media training is the best in the business. We research the topics you will most likely be asked about and work with you tirelessly to prepare. As former journalists and company spokespeople we understand the way the media works and how you should respond.


Industry awards are a clear way to provide validation to your vision. Understanding your business, we seek out relevant awards opportunities and work with you to create compelling awards entries that are true winners.


From big tradeshows to intimate events for your constituencies, we handle the entire gamut. We execute on press strategies around the events, work to increase attendees and make sure the events run smoothly.