Public Relations is all about getting your message heard. A bylined article, a feature story, social media posts — all are opportunities to get your message in front of your target audience.
The Perry Group looks beyond the question of whether a particular event is newsworthy. We study how the message fits into the overall communications strategy and give thought to business objectives, legal considerations, and public opinion.
In some cases, The Perry Group serves as the primary spokesperson for clients. In other cases, we work behind the scenes to provide strategy and support. We have successfully placed stories at the national, regional and local level, and are as comfortable speaking with The Wall Street Journal and the New York Times as we are with community newspapers and local radio and television stations.