Luann Edwards is a global social media marketing consultant. As a trusted partner, she works with organizations to develop strategies to grow their businesses through social media marketing strategies.
Prior to starting her own business, Edwards was a global social media strategist at FM Global, a local Fortune 1000 company based in Johnston, RI, USA. In this role, she developed a corporate-level social media strategy, and executed it through a comprehensive global social media program. As the social media lead, she provided training and advice for employees to use social media as a business tool to interact with clients and colleagues with a unified voice.
Prior to that position, Edwards managed a global portfolio of high-level meetings and events for the same company. Her achievements include implementing a dedicated social network and tablet technology to create an interactive experience for employees at a worldwide company conference – a case study that was featured in MeetingsNet magazine. Throughout her career, Edwards has brought together strong skills in marketing and communications with emerging technology to help optimize the way businesses communicate with their audiences.
Edwards has been invited on multiple occasions to present at industry conferences and networking events as a subject matter expert in social media marketing and meeting and event management. She has contributed several articles in MeetingsNet magazine (meetingsnet.com). Edwards holds both the CMP (Certified Meeting Professional) and CMM (Certificate in Meeting Management).
In addition to her professional work, Edwards is a lifelong student of digital and social media, completing the Interactive Media master’s program, as well as the Advanced Graduate Certificate in Social Media, at Quinnipiac University in 2014. She also holds a Master of Arts degree in communications from Suffolk University, and a Bachelor of Science degree in marketing from Johnson & Wales University.
Edwards’s volunteer efforts are focused on animal welfare and women’s issues; she is a trustee of the Providence Animal Rescue League and a member of the Women United council with the United Way of Rhode Island. She has served as director of programs on the Johnson & Wales Alumni Council (2004-2006), and as a member of the Exhibits Advisory Council for the Risk & Insurance Management Society (2009-2012).