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The Perry Group | Tel: 401-331-4600

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University Brand Identity

Working with an advisory panel of administrators, faculty and staff of a major New England research university, we provided strategic counsel during the creation of a new brand identity expression. At the direction of the school's president, we provided recommendations to this group, largely unfamiliar with marketing communications disciplines, for the development of market research, the hiring of an advertising agency and the creation of a media buying program.








Public Nuisance Litigation

University Brand Identity

Journalism Marketing Communications

Bar Association Media Training

Healthcare Crisis Communications

Government Program
Community & Media Relations

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