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Increasing Awareness of Journalism Program

In an effort to increase the number of students enrolling as journalism majors at a state university in New England, we created a 5–year marketing plan and developed the strategy, messages, and printed materials that targeted potential students and their parents. We created a statewide speakers bureau, recruited alumni to engage the prospective community, and launched a first of its kind statewide high school journalism day on the university campus. The program achieved the desired results ensuring the future of the journalism department.








Public Nuisance Litigation

University Brand Identity

Journalism Marketing Communications

Bar Association Media Training

Healthcare Crisis Communications

Government Program
Community & Media Relations

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